The Hotel Playa Ensenada opened on October 31, 1930. Later known as the Hotel Riviera del Pacifico, it was an elegant gambling casino developed by the North American Compañía Mexicana del Rosarito. The architect was Gordon E. Mayer. The hotel was closed and partly demolished in 1964. Partly rebuilt in 1978, the hotel was reopened as the Centro Social, Cívico y Cultural de Ensenada, Handwritten at edge of negative: AB 551 - P9, Access to this collection is generously supported by Arcadia funds., Text from nitrate negative sleeve: Bartlett 2934 Playa Ensenada Hotel, Ensenada, Baja Calif. 1931, View from Spanish-tile roof with decorative dovecote, with tops of palm trees in foreground, valley, mountains, and cloudy sky in background